Like it or not, social networks are here to stay. Millions of people use Facebook and Twitter daily. Some use it to keep in touch with family and friends, others to expand their network of friends, and the others, to build their businesses. If you have a business, then you really should be using social media to assist you in your marketing campaigns.
It seems crazy that any business would choose not to tap into a big potential customer base for little or nothing. Yet if you aren’t using social networking, that is exactly what you’re doing; ignoring hundreds to thousands of potential customers. If you can connect with those potential customers, you can offer them help, tips or special offers. You’re building a relationship and positioning yourself as an expert in your field. Let everyone know what you can do and how you do it. Tell them about your special offers, create special offers just for your social networks and you are certainly going to benefit from it.
We all want to feel appreciated and your customers are no exception. So treat them well, talk to them, answer their questions, and they’ll be more likely to stay loyal to your company. Loyal customers are a blessing, so don’t let your customers go somewhere else, keep them on board with information, offers or just chat with them.
This shouldn’t be underestimated. It’s a powerful tool in keeping your current customers and encouraging new ones. Always consider feedback received via your social networks, say thanks for good feedbacks and deal with poor ones. Let everyone see that you want to be helpful and address problems, and you will start to build trust. Most people prefer to deal with businesses that they trust.
You may choose to use Facebook, Twitter, or any of the myriad of alternatives, but you really must embrace social networking and discover its potential for your business. If everyone else is using social networking, there must be a reason why or else they would soon stop. If you aren’t confident in tackling this area yourself, find someone who does, inside or outside your business. Your competitors are using social networking so it’s definitely time that you did as well.