Mobile Advertising

mobileWebsitesGraphic 300x153 Mobile Advertising

In the marketing world, mobile advertising is the way of the future. Advertising through this medium is similar to advertising online although the potential target is much greater. In 2009, the number of mobile phones in the world totaled over 4.6 billion. Computers on the other hand totaled less than a quarter of that. Currently the amount spent on mobile advertising is only around 1% of total mobile advertising budgets. Media for mobile phones is quickly evolving. Approximately 90% of the United States population owns a cell pho
Many people say that using the mobile phone for mobile advertising is just like getting on the first level of one of the most effective movements. Some people don’t find it useful, or they are not using it yet. Though it’s not a new fad, business people still need to understand this way of mobile advertising. The fact is, a large number of people are going mobile and doing their business by using the mobile technology. You will see many entrepreneurs using social media sites and answering e-mails through their mobile according to CTIA, the International Association for the Wireless Telecommunications Industry.

Mobile advertising has really taken off in countries like Spain, France and Japan. In Japan, 44% of mobile phone users click on ads they receive via their phones. The largest mobile advertising company in Japan, D2, announced in November of 2009 that the industry was worth 900 million dollars in their country alone. There are several forms of mobile ads from web banners to SMS advertising to advertising within applications and games. Other forms include audio or video recordings that play while interacting with different services. You can get free instant access to the best mobile marketing newsletter if you opt to and it can help you get started.

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