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The Internet Advertising Bureau just released its numbers of the first half of 2011, and it looks like internet ad revenue reached record highs during the time period. Internet ad revenues rose 23.2 percent — to a record $14.9 billion — in the first half of 2011. The rate of growth more than doubled year-over-year, as last year’s first-half ad revenues were $12.1 billion (and represented an 11.3 percent increase over 2009)
Internet ad revenues for the second quarter alone also reached new heights, increasing 24.1 percent to $7.7 billion. That’s up from the Q2 2010 numbers of $6.2 billion, which is up 13.9 percent from 2009. Display ads totaled more than $5.5 billion in the first six months of 2011 and increased 27.1 percent over the same period in 2010.
Display actually accounted for 37 percent of all interactive spend in the first half of 2011, with search remaining the leading online category at 49 percent of the total (or nearly $7.3 billion). Search and Display each grew about 27 percent year-over-year, with Search more than doubling its previous year’s growth rate of 11.6 percent.
Digital video advertising continued to grow as well, up 42.1 percent over a year ago, and moved close to the $1 billion mark with $891 million in half year 2011 revenue. Lead generation spending increased 25.4 percent over the same period in 2010, but classified ad dollars were down 2 percent and email spend decreased 34.2 percent.
IAB also took a look at spend by specific revenue models supporting online ads. For example, ads using performance-based models increased faster than ads using impression-based models, rising to $9.6 billion. Impression-based ad spend did grow by 10.8 percent, though that pricing model accounted for only 31 percent of total ads, down from 35 percent year-over-year.
IAB says that the increase in revenue from advertising is a result of marketers taking more bets on digital to “tell their brand stories.”
Tired of having to go to Starbucks for your Wi-Fi away from home. Well, how about this! A new wi-fi standard reaches out 31 miles from the base station. With a range of 62 miles, the wi-fi signal from a single base station, the wi-fi signal will cover 12,000 square miles!
This will super energize mobile marketing!
Is your business and website mobile ready?
The Internet has fundamentally transformed the way people discover, share, connect, and shop. 79% of adults use the internet. As this new research suggests, it’s time for your company to transform the way you connect and communicate with your customers – and maybe even more importantly, with potential customers.
Rather than do outbound marketing to the masses of people who are trying to block you out, you should be doing “inbound marketing” where you help yourself “get found” by people already learning about and shopping in your industry. In order to do this, you need to set your website up like a “hub” for your industry that attracts visitors naturally through the search engines, through the blogosphere, and through the social media sites.
While the majority of companies spend most of their budget on old school outbound marketing, progressive companies have already flipped their ratios to spend most of their budget on inbound marketing. According to HubSpot research, these companies are already seeing significant results:
What is really needed is a mindset shift from ‘telling and selling’ to ‘building relationships’. Your prospects will reward your for it. 51% of Facebook fans are more likely to buy the brands they fan. Similarly 79% of Twitter followers are more likely to recommend the brands they follow.
There are plenty of traditional marketing hold-out’s out there who aren’t buying all of the social media hype or can’t convince their bosses or marketing teams to experiment in the brave new world of Inbound/New Media marketing.
So, here are 7 stats that are sure to be eye-openers, if not total mind-changers.
• 78% of Internet users conduct product research online.
• In the past year, Web-based email usage dropped a staggering 59% among 12-17 year olds,
• 78% of business people use their mobile device to check email.
• 40% of US Smartphone owners compare prices on their mobile device while in-store, shopping for an item.
• 200 Million Americans have registered on the FTC’s “Do Not Call” list.
• 91% of email users have unsubscribed from a company email they previously opted-in to.
• 84% of 25-34 year-olds have left a favorite website because of intrusive or irrelevant advertising.
The real question becomes this: are you going to embrace this change and transform costly, low-yielding traditional marketing programs into finely-tuned lead generation machines using traditional marketing with New Media techniques?
Alternatively, are you going to risk becoming irrelevant? Trust me, if you don’t like change, you’re going to like irrelevancy even less.